Rock the City

Rock the City: An Amsterdam adventure to remember

You know those days when everything falls together: culture, relaxation, history and fun? That sums up our Rock the City experience. This unique experience lets you see Amsterdam through the eyes of two family businesses that have given their heart and soul to the city for many generations! Combine a visit to the Heineken Experience and an unforgettable cruise through Amsterdam’s canals, in your chosen order! You can enjoy this experience and immerse yourself in a day you won’t forget anytime soon!

What can you expect from this unique experience?

Your adventure starts with your chosen experience: The Heineken Experience or the Blue Boat canal cruise through Amsterdam. As long as you leave 2.5 hours between experiences, you will be able to enjoy them without any rush!

Step into the world of Heineken! You can do so in the former Heineken brewery, now an interactive experience that takes you into the heart of this unique beer brand. Together, you will discover how the brewing process of this beer works, learn more about the history of the company and get an inside look at their global success. Of course, your visit is not complete without tasting two fresh beers straight from the Heineken kitchen. A unique experience during your visit to Amsterdam!

Have you chosen to do the Heineken Experience first? Then you’ll ease on over to Blue Boat Company’s jetty, which is opposite the brewery. Once on board, a 45-minute cruise through Amsterdam’s beautiful canals begins. You will sail past the most beautiful canal houses, historic bridges and modern architecture. While you enjoy a drink and a salty snack, the live guide will tell you all the stories behind this history-rich city. The water glistens, the atmosphere is relaxed and you will experience the true magic of Amsterdam!

The magic of two family businesses

The story of Rock the City begins with the collaboration between two Amsterdam companies: the Heineken Experience and Blue Boat Company. We are both proud family businesses with deep roots in Amsterdam’s history. Founded in 1864, Heineken is not just any brewery – it is a beer known worldwide as the Dutch export product. Behind those green bottles is a rich history of craftsmanship and passion, passed down generation after generation.

Blue Boat Company is also a family business that shares the same love for Amsterdam. For decades, they have been taking visitors on the most beautiful canals, letting them enjoy the city as we know it: full of charm, stories and hidden gems. With several beautiful boats, most of them electric, we are committed to a sustainable future. The shared great love for Amsterdam that makes Rock the City so special.

What makes Rock the City so special?

Rock the City is more than just a day out. It is a day to remember. During this experience, two family businesses with a lot of love for Amsterdam come together. At the Heineken Experience, you will discover the rich history and passion of a world-famous beer brand. At Blue Boat Company, you will experience the city in a unique way, from the water, combined with the most beautiful stories.

Practical information

• Duration: Approximately 2.5 hours
• Includes: Entrance to the Heineken Experience (including two beers) and a 45-minute tour with a drink and snack on board.
• Price: € 40 per person
• Please note: Visitors under 18 are not allowed to do the Rock the City tour.

Book your tickets now!

You can easily book your tickets online. Once you have bought your tickets, you will immediately receive a mobile confirmation through email. And the convenient thing is: you don’t need a printer! Make sure you are present at the Heineken Experience or the canal cruise at least 15 minutes before departure to make sure your day out runs smoothly.

What other canal cruises does Blue Boat offer?

Do you want to book a canal cruise? Then Blue Boat is the place to be! Our family business has been taking people from Amsterdam and tourists on Amsterdam’s canals for generations. Besides our Rock the City tour, we also offer normal canal cruises and canal cruises with a little extra, like our:

• Kids Cruise
• City Canal Cruise
• Evening Cruise of no less than 90 minutes!
• Blue Sky Boat (open boat)
• Group arrangements such as buffet cruise, lunch cruise, drinks cruise and more!