Rock the City – Heineken Experience, A’DAM Lookout & 45 minute canal cruise

Rock the City: An Amsterdam adventure to remember

A day where you truly experience Amsterdam! From brewery to skyline views and, of course… from the water. With Rock the City, you discover the city from within, from above and along its iconic canals. All at your own pace.

You know those days when everything falls together: culture, relaxation, history and fun? That sums up our Rock the City experience. This unique experience lets you see Amsterdam through the eyes of two family businesses that have given their heart and soul to the city for many generations! Combine a visit to the Heineken Experience and an unforgettable cruise through Amsterdam’s canals, in your chosen order! You can enjoy this experience and immerse yourself in a day you won’t forget anytime soon!

What can you expect from this unique experience?

You choose where to start, but the route naturally unfolds as you go. Begin at the Heineken Experience, take a short walk to the dock and cruise effortlessly towards A’DAM Lookout.

At the Heineken Experience, you step into the world of Amsterdam’s most famous beer. Discover how it’s brewed, explore the story behind the brand and finish with two refreshing beers.

Afterwards, it’s just a short walk to the deck of Blue Boat Company, where your canal cruise awaits. Step aboard a special Heineken boat and leave the busy streets behind. During this 45-minute cruise, you’ll pass 17th-century canal houses, glide under iconic bridges and head out towards the open waters of the IJ. With a cold beer in hand and stories from your guide, you’ll experience Amsterdam the way it’s meant to be seen: from the water.

In the distance, you’ll spot your final stop: A’DAM Lookout. Here, your day ends with a view that brings it all together. Look out over the IJ, the historic city centre and the canals you’ve just explored. Indoors and outdoors, you’ll find plenty of photo-worthy moments. Don’t forget to bring your camera!

The magic of three Amsterdam icons

Rock the City brings together three true Amsterdam experiences. As a family-owned company, we show you the city the way we know it: vibrant, relaxed and full of stories. Together with the Heineken Experience and A’DAM Lookout, we create a day to remember.

Practical information

Included:

• Entry to Heineken Experience, including 2 beers
• 45-minute canal cruise on a Heineken branded boat with Blue Boat Company, including 1 beer
• Entry to A’DAM Lookout (indoor and outdoor observation deck).

Good to know:

• Time slots must be reserved for the Heineken Experience and Blue Boat Company
• For A’DAM Lookout, you will receive an open ticket that is valid for the next available time slot.

Please note: visitors under 18 are not allowed to do the Rock the City tour.

Book your tickets now!

Ready to discover Amsterdam in a unique way? Book your tickets online and let your day on the water begin. We’ll take care of the rest.

What other canal cruises does Blue Boat offer?

Do you want to book a canal cruise? Then Blue Boat is the place to be! Our family business has been taking people from Amsterdam and tourists on Amsterdam’s canals for generations. Besides our Rock the City tour, we also offer normal canal cruises and canal cruises with a little extra, like our:

• Kids Cruise
• City Canal Cruise
• Evening Cruise of no less than 90 minutes!
• Blue Sky Boat (open boat)
• Group arrangements such as buffet cruise, lunch cruise, drinks cruise and more!